Advertising Guidelines
 Internet Advertising Bureau
IAB recommended ad sizes
Remnant Ad Agencies
Context Web: no minimum audience requirements
Burst: 11-year-old network that focuses on specialty content sites; minimum audience of 5,000 page views per month
Realtech Network: 25,000 impressions or 12,500 unique visitors per month
Casale Media: requires more than 10,000 unique visitors a month
Tribal Fusion: requires at least 2,000 unique visitors per day
Advertising.com: requires 2 million ad impressions a month for display and channel program. There is no minimum for the affiliate program (cost per acquisition and cost per click ads only).
Undertone Networks: requirements unavailable.
CPX Interactive: requirements unavailable.
Ad Serving Technology
DoubleClick
RealMedia
Applications
SoundSlides
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VPA Online Consulting
Scott Bateman of the VPA is available to consult with Virginia newspapers about online news, advertising, marketing and business planning. Call Bateman at (804) 521-7577 or email him at scottb@vpa.net. |
Content Management Systems
Open Source
- Drupal: PHP-based, wide community support
- Joomla: PHP-based, wide community support
- Zope: Python-based, with commercial and community support
Commercial
- Expression Engine: inexpensive commercial license; known for blogging capability
- Ellington: developed by newspaper company
Online Industry Research
IMediaConnection
ClickZ
EMarketer
Nielsen NetRatings
Borrell Associates
New Media Conferences
NAA Connections
Editor & Publisher
NEXPO
New Media Workshop Leaders
Mindy McAdams
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